(Building Products and Manufacturing)
We run sales and marketing for manufacturing. We can run yours.
Your website, CRM, ads, outreach, trade shows and sales training, built and run by one team for building product manufacturers, dealers, builders and developers. We already do it every day as the revenue team behind Glide-Lock, an American manufacturer since 1985.
For manufacturers, dealers and distributors, builders, developers and contractors.
Who we work with
Built for the people who build.
Building product manufacturers
Dealer networks, trade sites, sales reps and trade shows that have to work together.
Dealers and distributors
Local leads, fast follow-up, and a sales process your team actually uses.
Builders and developers
Websites, community and project pages, and lead tracking from first click to signed contract.
Contractors with sales teams
Roofing, HVAC, remodeling, windows and doors. Leads in, booked, followed up, closed.
Sound familiar?
Most building companies are sold by people and marketed by accident.
- A website that looks older than your product line
- Leads sitting in inboxes instead of a CRM
- Dealers and reps each doing their own marketing
- Trade show badge scans that never get a follow-up
- Ad spend with no pipeline to show for it
- Reps with no shared scripts or training
- It's time to fix it.
Flagship case study
Inside the revenue seat at Glide-Lock.
We are not Glide-Lock's outside agency. Lee Payton is Glide-Lock's Chief Revenue Officer and Sean Lyons is its National Sales Director. Big Click Energy built and runs the systems behind the sales team.
Websites
Rebuilt glidelock.com as a trade site for dealers, builders and developers, connected to the product catalog.
- Website
- Landing pages
Audience landing pages
Separate paths for dealers, builders and developers, each with its own offer and lead form.
- Landing pages
- Offers
Project packages
Built the offer pages for the Unit-Ready Package for developers and GCs and the Turn-Ready Kit for rental operators.
- Offers
- Copy
Dealer portal and dealer program
A dealer portal plus a marketing program Glide-Lock offers its dealers.
- Portal
- Dealer marketing
CRM and lead routing
Zoho CRM with forms, booking and source tracking, so every lead lands with the right rep.
- CRM
- RevOps
Paid media
Google Ads for dealer territories, set up so dealers never bid against each other.
- Google Ads
Outreach and LinkedIn
Validated weekly email outreach to dealers, builders and developers, paired with calls and LinkedIn.
- Outbound
Trade shows and sales training
Show plans, sell sheets with a QR code for each rep so every lead is tracked to its rep, and question-based sales training for the team.
- Events
- Training
Glide-Lock dealer? See the dealer marketing packages
Free review
Send us your website. We send back a video review.
Delivered personally by Lee Payton, Chief Revenue Officer
Send us your website and Lee Payton will personally review how you get leads and how you close them: your site, ads, CRM, follow-up and where AI tools fit. You get back a short video review showing where better systems can save you time and win more work. No call required.
- Website and landing pages
- Google and social ads
- Lead generation and automated outreach
- CRM, follow-up and lead tracking
- Where AI tools fit and save time
- 3 fixes you can make this month
How it works: send us your website, Lee records your video review, and it lands in your inbox within 2 business days.
Rather talk it through? Book a Free Strategy Session
One team, the whole engine
Five vendors, or one team that has done it from the inside.
The usual setup
- Web agency
- Ads agency
- CRM consultant
- Trade show vendor
- Sales trainer
Big Click Energy
One team, one plan, one scorecard.
Built by people who carry a sales number in this industry.
How it works
Diagnose. Build. Hand off.
- 01
Diagnose
We review your website, lead flow, CRM, dealers or reps, and trade show follow-up, and rank what is leaking.
- 02
Build
We fix what is broken and build what is missing, starting with whatever gets you to more qualified conversations fastest.
- 03
Hand off
Documented systems, a trained team and clear KPIs. You own every account and every system.
Ways to start
Start small, or hand us the engine.
- Most requestedGet My Free Review
Free Review
Send us your website. Lee Payton records a short video review of your site, ads, CRM and AI tools, with 3 fixes.
- Book a Free Strategy Session
Strategy Session
One working session, your top 3 fixes ranked, written next steps.
- Talk to us
Fractional CRO
CRO-level leadership for your sales and marketing without the full-time hire.
- Build my pipeline
Outbound and LinkedIn
Lists, cold email, LinkedIn and CRM routing aimed at builders, developers, dealers or distributors.
- Plan my next show
Trade Show to Pipeline
Pre-show outreach, rep QR tracking and a 48-hour follow-up plan.
(Who's actually in the room)
The team that carries your number.
FAQ
Straight answers.
Do I have to be a Glide-Lock dealer or customer?
No. Glide-Lock is where we proved the system. We build it for building product manufacturers, dealers, builders, developers and contractors.
Who does the free review?
Lee Payton, personally. You send us your website, and Lee sends back a short video review with 3 fixes you can make this month.
What does the strategy session cover?
Your website, how leads come in, how fast they get followed up, and where your sales process loses deals. You leave with ranked next steps.
Do we keep our accounts and data?
Yes. Ad accounts, CRM and website stay in your name.
Build the engine once. Sell from it every day.
