BigClickEnergy

(CRO-led revenue and business systems)

Revenue systems,
built and run.

Every system under the CEO, under one roof.

Sales, CRM, operations, AI, and marketing, built and managed by one accountable team.

CRO-led team. Campaign experience for BMW, Duolingo, American Express and more.

Trusted by brands you already know.

Campaigns and copy our team has led for global names.

  • The Wall Street Journal
  • American Airlines
  • BMW
  • Netflix
  • Duolingo
  • Gillette
  • Volvo
  • Glassdoor
  • Kraft Heinz
  • H&M
  • Upwork
  • Visionworks
  • MoneyGram
  • Los Angeles Times

Plus agency partners including VaynerMedia, TME and Brenton Way.

How much faster would you grow if you stopped...

Stop patching the business with disconnected tools and vendors. Get one team running the whole system.

  • Running sales on spreadsheets and memory
  • Paying for a CRM nobody trusts
  • Buying AI tools that never get wired in
  • Managing contractors who don't talk to each other
  • Spending on ads with no pipeline to show for it
  • Losing deals between marketing and sales
  • It's time to find out.

What we build

Built to grow. Built to run.

Every system a growing company runs on, designed, built, and managed in-house.

See all systems
  • Revenue and GTM

    Sales strategy, pipeline, pricing, and go-to-market.

  • CRM and RevOps

    Setup, cleanup, reporting, and automation your team actually uses.

  • Operations

    Process mapping, workflows, and SOPs that scale.

  • AI Architecture

    Agents, automations, and integrations wired into real work.

  • Outbound and LinkedIn

    Prospecting systems that book meetings.

  • Email and Lifecycle

    Any platform: Klaviyo, Brevo, HubSpot, Mailchimp, and more.

  • Paid Media

    Google, Meta, and LinkedIn, tied to pipeline, not vanity metrics.

  • Web, Brand and Content

    Websites, SEO, content, and video production.

  • Management

    Teams, vendors, and KPIs, run to a scorecard.

Clients don't just like us. They refer us.

100% Job Success and Top Rated on Upwork, plus referrals from every industry we serve.

  • “BCE is a total game-changer. I've worked with countless marketing and web professionals over the years, but BCE stands head and shoulders above the rest. They're my go-to for website development, SEO, and digital strategy.”
    Crystal BlackerbyMarketing & Sales, The Dimensions Group
  • “He took the time to understand our vision and worked closely with us through every detail. The entire process was fast, efficient, and most importantly, stress-free.”
    Katelyn VanderBreggenOwner, VanderBreggen Realty
  • “Previously, I'd had nothing but bad luck with web development people. Big Click Energy designed my website and it's definitely helped. Highly recommended if you're trying to build a business.”
    MarcusMarch of the Warrior, Canada
  • “Lee was an absolute pleasure to work with and produced amazing results. He was considerate of our somewhat unique needs, helped to build our processes, and was a delight to talk to any time we were on a call. In nearly a decade of hiring on Upwork, he's one of a select few perfect 5/5 scores we've given.”
    Verified Upwork clientProcess and operations engagement
  • “Lee was such a joy to work with. He was personable, understanding, flexible, and so incredibly efficient. Things that would have taken me weeks were completed in a matter of hours. He captured the vibe and voice of my business seamlessly, which made revisions practically non-existent.”
    Verified Upwork clientBrand voice & content
  • “Lee is amazing! A true gentleman and valuable asset to our email marketing. I'm keeping him on speed dial because he is just way too valuable of a resource to let disappear. Would love to work with him again.”
    Verified Upwork clientEmail marketing
  • “Lee has been an absolute pleasure to work with. He took my requests and made them real, all the while being extremely responsive and always keeping me up to date on deadlines and next steps.”
    Verified Upwork clientCampaign delivery
  • “His content and knowledge are both top-notch and I'm extremely happy with the work he did for me. I would very happily work with him again, and most probably will soon!”
    Verified Upwork clientContent strategy
  • “Lee was fantastic to work with! Great expertise, and excellent communication throughout. I highly recommend working with him.”
    Verified Upwork clientMarketing consulting

The receipts behind the energy.

Projects delivered
300+
Clients served
80+
Industries, B2B and B2C
30+
Job Success, Top Rated on Upwork
100%

Real performance snapshots

Receipts, not promises.

Unedited dashboards from live client accounts. Revenue, pipeline, deliverability, and engagement our team drove.

Campaigns our team has contributed to

  • GrubhubBrand engagement with Meta Reels and Story ads
    • +1.4M impressions
    • 7x brand awareness
    • 39%+ lower CPMs
  • RobloxTop-talent recruitment through long-form storytelling
    • 1.3M+ views
    • +300% CTR
    • +81% applicants
  • Serena & LilyConnected TV that amplified reach
    • 4.2x ROAS
    • +13% CVR
    • +83% media spend

Industries

Any industry.
Same playbook.

Systems don't care what you sell. Six industries we know cold, 30+ served.

  • Manufacturing

    Glide-Lock

  • SaaS and Tech

    OneCompass

  • E-commerce

    A dozen brands through Brenton Way

  • Healthcare and Professional Practices

    Practices, clinics, and healthcare brands

  • Hospitality

    Hotels, venues, and guest experiences

  • Services and Local Business

    Consultants, realty, and local leaders

How it works

Diagnose. Build. Hand off.

A clear path from messy to running, with you owning every system at the end.

  1. 01

    Diagnose

    We audit revenue, CRM, ops, and marketing, then find exactly what's leaking.

  2. 02

    Build

    We fix what's broken and build what's missing. Fast.

  3. 03

    Hand off

    Documented systems, trained team, clear KPIs. You own it.

Ways to work together

Pick the engagement that fits.

Start with one working session, or bring in senior leadership to run the whole system.

  • Strategy Session

    One working session. One clear plan.

    • Revenue and systems review
    • Top 3 fixes, ranked
    • Written next steps
    Book a session
  • Most requested

    Fractional CRO

    CRO-level leadership without the full-time hire.

    • Revenue and systems audit
    • 90-day growth plan
    • Monthly retainer to execute and manage
    Talk to us
  • Outbound and LinkedIn Lead Gen

    A prospecting system that books meetings.

    • ICP, lists, and enrichment
    • Cold email and LinkedIn sequences
    • CRM routing and reporting
    Build my pipeline
  • Email and Lifecycle Programs

    Retention revenue on any platform.

    • Flows, campaigns, and segmentation
    • Deliverability and list health
    • Klaviyo, Brevo, HubSpot, Mailchimp, more
    Fix my email

Web, brand, content, and paid media are available inside any engagement or as standalone projects.

Portrait of J. Lee Payton
J. Lee PaytonManaging Partner & Chief Revenue Officer

(Who's actually in the room)

You get a CRO and a team,
not an account manager.

Lee has led campaigns for some of the most recognized brands in the world.

Today he and the BCE team build and run the revenue, CRM, ops, and AI systems behind growing companies.

Campaign experience includes BMW, Duolingo, American Express, H&M, The Wall Street Journal, Snickers, Gillette, Urban Outfitters, El Pollo Loco, Upwork.

  • 300+ projects delivered for 80+ clients
  • U.S. Marine Corps veteran
  • Email ecosystems through sister brand Mail Escorts
“Clarity first, execution second, zero tolerance for inefficiency.”
See Lee's full portfolio
Portrait of Sean R. Lyons
Sean R. LyonsManaging Partner & Chief Technical Officer

(Who builds it, and who sells it)

Engineered like a structure,
closed like a deal.

  • Sales
  • Design
  • Development
  • Operations

Sean runs sales and the technical side of BCE, from the first discovery call to the final line of code.

He builds every site and system like a structure: engineered to carry load, designed to convert, and sold with conviction.

  • 250+ projects delivered for 60+ clients
  • Structural engineering school background
  • National Sales Director, Glide-Lock Mfg
  • Spanish-speaking world traveler
“If it doesn’t sell, it isn’t finished.”

The archives

Words that have sold for the world's biggest brands.

The creative engine inside every system we build: ads, emails, and articles for global brands.

Browse the full archive

Ready for some big click energy?

Tell us what's slowing the business down. We'll show you the system that fixes it.